![]() ![]() The users who were 18 and 19 years old had significantly higher disclosure than adult users. In brief, MySpace users, facilitated by the site’s design, were found to provide a great deal of personal information on their profile pages in categories such as race, sexual orientation, body type, height, relationship status, personal photo and first name. To our knowledge this is the first study that systematically analyzes the content of user profiles, and that focuses on textual and visual materials rather than on users or cases. To better understand how users present themselves online and what types of information they disclose on this popular social networking site, this study examines the content of MySpace pages. According to comScore’s 2007 report on Web rankings, MySpace has more than 66 million unique visitors, reaching 37 percent of the U.S. Stories of predatory users and unassuming teens have dominated coverage, but with millions of users across the country and around the world, illfated online experiences are far from average. Identity construction and selfdisclosure online and on MySpace in particular have been the frequent subject of media scrutiny. Users’ levels of selfdisclosure vary widely, ranging from some users who release detailed personal information to other users who restrict people from viewing their information altogether. They also communicate with others to build and maintain relationships and friendships. On social networking Web sites users share personal information, which helps to shape their online identity. Social networking Web sites like MySpace have become a popular online destination, attracting a large number of people who spend time using and perusing them. The results of this research contribute to an understanding of the use of MySpace as a social networking site, a communication tool, and a means of selfdisclosure and identity formation. Findings show a high degree of control by users over private information, with very few users posting personal information such as telephone numbers and addresses. Findings showed a clear pattern of use of the site for creating and developing personal identities and relationships online. The researchers performed a traditional content analysis on MySpace user profiles to learn about user characteristics and about the types of content posted on profiles pages. This study examines the content of MySpace pages to reveal the types of personal information users disclose on their pages and the types of communication users engage in via through their MySpace accounts. ![]() Whose space is MySpace? A content analysis of MySpace profiles ![]()
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